NEW "CALL to POST" MAGAZINE UNVEILED

LEXINGTON, KY-- Blood-Horse Publications, publisher of the official souvenir magazine of the Breeders' Cup World Thoroughbred Championships, is proud to announce the unveiling of the 2002 edition of the magazine, "CALL to POST." The full-color, collectible magazine is an "insider's guide" to the spectacle, excitement, and splendor of Thoroughbred racing's biggest day, the Breeders' Cup World Thoroughbred Championships. This year's event will be held Saturday, October 26 at Arlington Park in Chicago.

CALL to POST is filled with valuable statistical information, colorful feature stories, superb photography, and also includes useful information on many fun things to do in Chicago when fans are not at the racetrack. The cover photo of the magazine was shot on location at the House of Blues in Chicago by award-winning photographer Dan Dry. It features Arlington Park bugler Joe Kelly whose has been calling racehorses to post for 15 years using his jazzed-up rendition of the call to the post. The magazine includes a free pull-out poster of two-time Breeders' Cup Classic winner TIZNOW.

"It seems only fitting that such a prestigious and important event has an equally distinguished and attractive souvenir magazine, noted Suzanne Depp, Creative Director for Blood-Horse Publications. "Cover to cover, it's one of our most exciting and eye-catching issues of the year. We think the fans are really going to love it."

CALL to POST is currently being distributed to numerous newsstands and other outlets including Border's, Barnes & Noble, Wal-Mart, Target, Walgreen's, K-Mart, White Hen Stores, Cub Foods, Jewel-Osco, and Albertson's, and to various race tracks, Off-Track Betting sites, and to hundreds of fine hotels, bookstores, and other upscale retailers. Retail price: $5.95 U.S.

Blood-Horse Publications also publishes The Blood-Horse, the Thoroughbred industry's number one and only international weekly news and information magazine for racing and breeding; The Horse, a monthly magazine devoted to equine health care; TBH MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby souvenir magazine; and the award-winning Keeneland magazine. In addition, Blood-Horse Publications operates a family of award-winning Web sites including bloodhorse.com, TheHorse.com, and HayNet.net.

To order a copy of CALL to POST, call 1-800-582-5604, or visit https://www.ExclusivelyEquine.com.

For additional information, contact Robert Bolson, Director of Corporate Marketing Services, Tel.: (859) 276-6809, or e-mail:

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