THE BLOOD-HORSE SPONSORS TVG'S VIEWERS' CHOICE AWARDS

LEXINGTON, KY--The Blood-Horse, the Thoroughbred industry's leading weekly magazine for the latest industry news and information, announces its exclusive sponsorship of TVG's second annual "Viewers' Choice Awards," scheduled to air on the TVG television network on Monday, February 11 at 9 p.m. ET. Award winners will be chosen exclusively by fan voting on TVG's Web site: tvgnetwork.com. Fans have until January 20th to make their selections in seventeen categories including traditional awards such as "Horse of the Year" and "Trainer of the Year."

As President and CEO of TVG, Mark Wilson noted, "We're delighted to have The Blood-Horse sponsor the program. Knowing that horseracing fans like to express their opinion, we created the Viewers' Choice Awards so they could do just that -- go online and vote for their favorites. This event is really all about the fans and giving them a say in who gets recognized for their performance in 2001."

"It's a natural and exciting synergy of television, print, the Internet, and most important, the fans," commented Raymond S. Paulick, Editor-in-Chief of The Blood-Horse. "Since 1916, The Blood-Horse has been a vital forum for presenting industry and fan opinion. We are proud to sponsor the Viewers' Choice Awards and support the terrific programming TVG provides daily to those who live and follow this great sport."

For additional information, contact Robert Bolson, Director of Corporate Marketing Services, Tel.: (859) 276-6809, or e-mail: [email protected].

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